A music video that tells a story, usually has the singer or an actor playing the protagonist (main character) and the characters are muted so that there is more focus on the song and not the video alone. The protagonist usually has a dilemma or problem they face throughout the video or they would have a 'story arc' that the lyrics are sung by the singer or band that represent how the protagonist is feeling or their situation.
EXAMPLE Bruno Mars - Grenade.
The video consists of Bruno Mars as the protagonist pulling a piano through the streets of Los Angeles to play a love song to his girlfriend. He carries the piano as a metaphor of how he's feeling and the heavy weight that's around his heart about his feelings for his girlfriend. Once he gets to her house he soon realises that she's with another man, he then continues to drag the piano and himself onto a train track which finally symbolizes the end of the relationship and he's hoping his feelings.
I think this particular music video is effective at promoting the artist and song because the audience watching this would feel some similarity about their feelings towards their loved one, maybe they didn't drag around a heavy piano to their front door and hope to serenade them with a love song but they may feel a heavy burden around their heart.
Although i think the music video isn't that memorable, the fact Bruno Mars is shown throughout the video dragging a piano is the only reason people would remember it. Excluding the fact when this song was popular everyone would be singing the chorus as it's catchy.
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